The Coldplay Kiss Cam Couple: Reputation Totally Matters
30-50 million views and counting (23m on TikTok) — all because one man didn’t want to be seen on the Coldplay kiss cam with a woman who wasn’t his wife.
It has been the subject of comments like, “Coldplay just released two singles!” And has turned the band into a verb . . . getting Coldplayed. The follow up kiss cam pictures in all sorts of venues and the various memes have been blowing up online.
It’s funny, until it’s not. For investors, a viral moment like this isn’t just embarrassing — it can raise real concerns about judgment, discretion, and undisclosed relationships.
Reputational data isn’t fluff. It’s often the first crack in the armor. The financials are a critical part of the due diligence process, but don’t overlook the non QoE efforts.
We surface hidden risks that don’t show up in typical background reports . . . because if a deal falls apart, it usually isn’t over numbers.
It’s over people.